Comparison

LLCrawler vs Otterly.AI

Different products for different stages. LLCrawler is a free technical audit that scores your site's AI readiness in 30 seconds. Otterly.AI is a paid monitoring subscription that tracks whether your brand and competitors show up in LLM answers over time.

305+ sites analyzed

100% free · No signup · Report in 30 seconds

The short answer

Otterly.AI is a focused monitoring tool for SEO teams, agencies, and marketers who want to track how their brand, products, and competitors appear in ChatGPT, Perplexity, and Google AI Overviews — with prompt-level tracking, share-of-voice metrics, and alerts. LLCrawler runs a one-off technical audit of a single domain — it scores llms.txt, JSON-LD, robots.txt, meta tags, content structure, and sitemap in 30 seconds, for free. If you are not sure whether your site is even readable by LLMs, start with LLCrawler. If you already know your site is solid and you need to monitor brand mentions week after week, Otterly.AI is the logical next step.

Honest note: we build LLCrawler. We still think the answer above is fair. If you disagree, email us — we will update this page.

Feature comparison

Feature LLCrawler Otterly.AI
What it does One-off technical audit of a single domain Continuous monitoring of brand and competitor mentions in AI answers
Pricing Free Paid (SaaS subscription, tiered plans)
Signup required No Yes
Time to first insight ~30 seconds Hours to days (setup, prompt configuration, first monitoring cycle)
What gets scored llms.txt, JSON-LD, robots.txt, meta tags, content structure, sitemap Prompt-level mentions, share of voice, sentiment, competitor tracking
Coverage Your own site's technical signals ChatGPT, Perplexity, Google AI Overviews, Gemini answers over time
Best for Founders, developers, SEO / GEO specialists SEO teams, agencies, marketers tracking brand visibility
Output Score + issues + actionable fixes + shareable badge Dashboards, trend charts, alerts, per-prompt reports

When to pick which

Pick LLCrawler when…

  • You need a one-time technical audit, not an ongoing subscription
  • You are a developer or founder and want specific technical fixes (not marketing dashboards)
  • You are pre-launch, indie, or just starting to care about AI visibility
  • Budget is $0 and you want a concrete answer in 30 seconds
  • You need llms.txt, JSON-LD, robots.txt, and content structure to be right before monitoring anything

Pick Otterly.AI when…

  • You need continuous tracking of brand mentions in AI answers
  • You run SEO or content for a brand that needs to defend share of voice
  • You are an agency managing multiple clients' AI visibility
  • You want alerts when your brand, product, or a competitor appears in an LLM answer
  • You want prompt-level reports and trend charts to share with stakeholders

Frequently asked questions

Is LLCrawler a replacement for Otterly.AI?

No. They solve adjacent but different problems. LLCrawler is a free one-shot technical audit — it tells you whether your site is AI-readable, what is broken, and how to fix it. Otterly.AI is a paid monitoring subscription that tracks brand mentions in LLM answers over time. Most teams benefit from running LLCrawler first to fix technical issues, then subscribing to a monitoring tool like Otterly.AI once their site is actually visible to LLMs.

Is LLCrawler really free? What is the catch?

Yes, it is free. No signup, no credit card, no trial. We rate-limit anonymous usage to prevent abuse, and we have optional paid features on our roadmap for monitoring and history — but the audit itself is free today and will stay that way. The catch is that LLCrawler runs a one-off audit, not continuous monitoring.

Why not just use Otterly.AI and skip LLCrawler?

You can, but you will probably pay for monitoring that confirms bad news. Otterly.AI tracks mentions of your brand in LLM answers — but if your site is missing llms.txt, has broken JSON-LD, blocks GPTBot in robots.txt, or has content structure that LLMs cannot parse, you will be paying to watch a flat line. Fix the technical basics with LLCrawler first (free), then the Otterly.AI data will actually have something to show.

Can I use both?

Yes, and that is what we recommend. Run LLCrawler first and fix every issue it flags. Once your site scores 80 or higher, subscribe to Otterly.AI to track how mentions evolve over time. LLCrawler is pre-flight, Otterly.AI is in-flight.

How does LLCrawler's audit actually work?

You paste your URL, we crawl the homepage and up to 9 internal pages, and we score six categories: structured data (JSON-LD), content structure (H1, FAQ, text volume), meta and social tags (OpenGraph, Twitter Cards), performance (Lighthouse), AI readiness (llms.txt, robots.txt directives for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and JavaScript dependency), and sitemap validity. The full report includes issues, recommendations, a shareable badge, and a Markdown audit prompt you can paste into ChatGPT or Claude to get help implementing the fixes.

Audit before you subscribe

Run LLCrawler's free technical audit first. Once your site is AI-ready, subscribing to a monitoring tool like Otterly.AI actually makes sense.

Run my free audit